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The symposium touched upon the questions on the future of higher education that are even more frequently coming up today in this peculiar period of pandemic stress. What is a necessary and immediate answer to COVID-19 and what goes beyond? Which developments are accelerated, which are delayed by the pandemic, and which may even change direction?
To tackle these questions, the symposium was split into three sessions, each taking a different view on the future of higher education and hence covering drivers and effects of longer-term change with respect to teaching, via the institutions concerned with higher education to entire education systems. In each of the sessions (1) “Future Skills & Adequate Didactics“, (2) “New Entrants' & Incumbents' Roles“, and (3) “National Systems & Globalization“, experts from employers, educators, education service providers, and education management came together, moderated by the hosts, and discussed the complementary topics in an international perspective.
This first study on international and German social media celebrities as brand influencer addresses the following questions:
How relevant is their audience with regards to
traditional media? How do they orchestrate their content across the different platforms? What attracts millions of subscribers to generate downloads of their content in the order of billions? And how do they deal with the multitude of advertising messages included therein?