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Author
Benedic, Delphine
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Haumer, Florian
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Kolo, Castulus
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Roth, Alexander
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Schmidt, Christopher
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Schwarz, Rafael
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2021
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Influencer
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Surivival guide to social media influencers
(2021)
Benedic, Delphine
;
Schwarz, Rafael
;
Haumer, Florian
;
Roth, Alexander
;
Schmidt, Christopher
;
Kolo, Castulus
Influencer Marketing has turned into a strategic element in most brand media plans, however many advertisers and agencies still struggle to make the right decisions when it comes to…
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