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Kolo, Castulus
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Haumer, Florian
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Hellriegel, Oliver
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2019
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2020
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CEO Communication in Social Media
(2020)
Kolo, Castulus
;
Hellriegel, Oliver
Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”)
AGORA 2030 (I) - Expert survey on technological advances and their potential impact on corporate and marketing communication.
(2019)
Kolo, Castulus
;
Haumer, Florian
• Overview and rationale of the study • Specific technological advances • Overall methodology of this foresight study • Results of the international expert survey • Reflection workshop on survey results
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