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Author
Hellriegel, Oliver
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Kolo, Castulus
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Year of publication
2020
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Working Paper
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English
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Communication (1)
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CEO Communication in Social Media
(2020)
Kolo, Castulus
;
Hellriegel, Oliver
Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”)
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