Die Rolle der Kommunikation im Entstehungsprozess der Innovation
- The world has always been in a state of continuous change. It concerns different topics and areas of life. The central element of this change is innovation which always produces something new by combining the most diverse disciplines. But many people perceive an accumulation of the term innovation in the messages of companies. This Master's thesis examines the development process of innovations and in particular the role of communication before, during and after this process and the stakeholders towards the market. The effects of corporate communication on the perception of customers are also examined.
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| Author: | Patrick Mössner |
|---|---|
| Referee: | Prof. Dr. Thomas Döbler, Prof. Dr. Stefan Maser |
| Advisor: | Prof. Dr. Thomas Döbler, Prof. Dr. Stefan Maser |
| Document Type: | Master's Thesis |
| Language: | German |
| Year of Completion: | 2019 |
| Date of first Publication: | 2022/05/23 |
| Date of final exam: | 2019/02/07 |
| Release Date: | 2022/05/23 |
| Tag: | Innovation; Innovationskommunikation; Markenkommunikation |
| Page Number: | 54 |
| Licence (German): |  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
