Influencer-Marketing für erfolgreiches Sponsoring im Longtail des Sports
- Facebook, YouTube, Instagram, Snapchat – these social media channels represent the most relevant touchpoints the Generation Y is able to be reached by. Online media sources build the main areas young people are communicating, socializing, self-promoting and consuming information or goods in. Everything they do is subject to the creed of “mobile first”. The digital change is responsible for a profound new way of media consumption which leads to a new decade of brand evolution. This makes the advertising industry facing new challenges but in the same way it offers new and even more efficient brand- and relationship-management.
Author: | Irena Vukovic |
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Referee: | Thomas Horky |
Document Type: | Master's Thesis |
Language: | German |
Year of Completion: | 2017 |
Date of final exam: | 2017/07/31 |
Release Date: | 2022/08/02 |
Tag: | Influencer; Influencer-Marketing; Meinungsführerkommunikation; Micro-Influencer; Sportmarketing |
GND Keyword: | Marketing |
Page Number: | 138 |
DDC classes: | 300 Sozialwissenschaften / 380 Handel, Kommunikation, Verkehr |
Licence (German): | Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |