CEO Communication in Social Media
- Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”)
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| Author: | Castulus KoloORCiD, Oliver HellriegelORCiD |
|---|---|
| Series (Serial Number): | Macromedia Study Reports (6) |
| Document Type: | Working Paper |
| Language: | English |
| Year of Completion: | 2020 |
| Date of first Publication: | 2021/10/04 |
| Release Date: | 2021/10/04 |
| Tag: | Communication; Social Media |
| GND Keyword: | Kommunikation |
| Page Number: | 14 |
| First Page: | 3 |
| Last Page: | 12 |
| DDC classes: | 300 Sozialwissenschaften / 380 Handel, Kommunikation, Verkehr |
| Licence (German): |  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
