Surivival guide to social media influencers
- Influencer Marketing has turned into a strategic element in most brand media plans, however many advertisers and agencies still struggle to make the right decisions when it comes to…
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| Author: | Delphine Benedic, Rafael Schwarz, Florian HaumerORCiD, Alexander RothORCiD, Christopher Schmidt, Castulus KoloORCiD |
|---|---|
| Series (Serial Number): | Macromedia Study Reports (8) |
| Document Type: | Working Paper |
| Language: | English |
| Year of Completion: | 2021 |
| Date of first Publication: | 2021/10/04 |
| Release Date: | 2021/10/04 |
| Tag: | Influencer |
| GND Keyword: | Marketing |
| Page Number: | 45 |
| First Page: | 4 |
| Last Page: | 44 |
| DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
| Licence (German): |  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
