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AGORA 2030 (I) - Expert survey on technological advances and their potential impact on corporate and marketing communication.

  • • Overview and rationale of the study • Specific technological advances • Overall methodology of this foresight study • Results of the international expert survey • Reflection workshop on survey results

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Metadaten
Author:Castulus KoloORCiD, Florian HaumerORCiD
Parent Title (English):Macromedia Study Report
Series (Serial Number):Macromedia Study Reports (1)
Document Type:Working Paper
Language:English
Year of Completion:2019
Date of first Publication:2021/07/09
Release Date:2021/07/09
Tag:Technology and Communication
GND Keyword:Technologie; Kommunikation
Volume:2019
Page Number:38
First Page:2
Last Page:36
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International