TY  - THES
U1  - Master Thesis
A1  - Narewski, Anna-Lena
T1  - Digital Native vs. Digital Naive – Eine Untersuchung der Generation Z mit Fokus auf eine potentielle Sorglosigkeit im Umgang mit persönlichen Daten innerhalb sozialer Netzwerke
N2  - Nowadays, social networks have become an important part of our daily routine and especially the younger generations take social networks for granted. The constant presence of social networks at the time those generations came to age lead to a skillful handling of social networks and technology in general. Thus, they are called ‘Digital Natives’. The digital natives break down into two generations; Generation Y (1985-2000) and Generation Z (2000-2015). Nevertheless, social networks contain risks and dangers due to the handling of the users’ personal data. Consequently, the aim of this master thesis is to find out, whether the younger generations handle their data without care and thus if the Digital Natives became so-called ‘Digital Naives’. Therefore, the research question is: “Is the generation Z less careful than the generation Y with their personal data with respect to what they disclose in social networks?”  Following this, two thesis were developed to find reliable answers to the research question. The first thesis statement tries to confirm whether growing up with social Networks and the omnipresence of them lead to some kind of carelessness regarding their own personal data. The second thesis statement tries to confirm that the mentioned recklessness is not necessarily caused by a lack of knowledge, but rather due to disregarding the present privacy regulations.  
To confirm the thesis and thus to answer the research question a questionnaire was developed and interviews were conducted. Eight participants belonging either to the generations Y or the generation Z were interviewed. Subsequently, the data was analysed by the help of Mayrings’ coding research method. The first thesis statement was verified. The respondents of the generation Z are in the dark when it comes to rights of social networks, however they don’t publish their personal information. The second thesis statement could not be confirmed, since the respondents of the generation Z didn’t know about the rights of the social networks as well as about the risks and dangers involved. As a result, the author of this master thesis was not able to identify a significant difference between the generation Y and Z in terms of their online behaviour.
KW  - Generation Y
KW  - Digital Natives
KW  - Digital Naives
KW  - Soziale Netzwerke
KW  - Datenschutz
KW  - Generation / Jahrgang
Y2  - 2017
SP  - 151
S1  - 151
ER  -